It may not be known to everyone but there is something that is called search engine marketing firm. Search engine can be considered a very popular term because everyone who knows how to use a computer and at the same time connects to internet actually uses search engine. To name a couple of popular search engines are Google and Yahoo. But would you really believe that a search engine marketing firm exists?

Well, it does. Search engine marketing firm are responsible with internet marketing to help website promotion which results to increase the visibility of a website. More visibility for a business means more income. This visibility is measured by way of checking through search engines. Search engine marketing firm does this through use of paid ads, paid inclusion and also contextual advertising. Basically, these company would offer their services to promote websites through niche site creation, search engine optimization (they have different packages available), article writing and even personal branding. All these are paid by the website who wants to be on top of the search engine so as to promote their business to the market.  

You may have heard about these firms already, it’s just that you may not have words to describe them or you are clueless that they are actually a company doing business in advertising. Search engine marketing firm that are well known to most of us are Yahoo! Search Marketing (be careful not to lose the exclamation mark after the word Yahoo.), Microsoft adCenter and of course, Google Adwords. We have these entire firm names around us for sometimes just that we are never aware that they are these kinds of firms.

Due to complexities that are involved in dealing with these kinds of firms, secondary “search engine marketing firm” came into the picture. These are independent companies are apart from the 3 giant firms I have mentioned earlier, but they play as middle men between companies who want to advertise their website and the giant companies responsible for search engine marketing. These middle player actually makes the life of the marketing the website a lot easier for the paying companies.

These kinds of activities in the World Wide Web have never existed without any controversy. The Consumer Reports Webwatch has been on the lookout for several years in order to spot any abnormality in advertising and at the same time to protect the end user who is none other than the innocent public. As a result, paid search advertising has been required to be disclosed by every websites at all times.