Link building is a Search Engine Optimization Process and it is one of the most important factors for achieving top search engine rankings. When building links to your website, there are what you are supposed to do and what you are not supposed to do in order to achieve high search engine rankings. It is also important to know that link building includes both on page and off page linking.

RELEVANCY

Relevancy is a very important factor to consider when trying to acquire backlinks for your website, even though quality links from unrelated websites can help increase your website authority, links from relevant websites tend to help you easily rank better as it let the search engines know that you are in the same category with the website.

ANCHOR TEXT

Usage of anchor text is very important in achieving High Search engine rankings, If you could have the right amount of backlinks using the anchor text of your choice, then you can easily rank for a keyword without you having it’s traces on your website. Try as much as possible to also use variation of anchor text when building links to your website, if you use “home work” today, then use “work home” tomorrow. This is really important because it makes the search engines trust you and your site will not look like a spam site.

DEEP LINKING

It is important to consider deep linking to internal pages of your website using your desired keywords, it is not a good practice to focus all your link building efforts to your homepage only but also to other relevant pages on your website. Deep linking also helps a very old page of a particular websites; it notifies the search engines of the pages and also makes them think the page is still relevant thereby increasing it ranks in the Search Engine Ranking Position (SERP). A good idea is to try to get a minimum of 5-15 links to every pages of your website and within a short period of time the inner pages of your website will begin to rank for various long tail keywords.

AUTHORITY

The authority of the website or page linking to you is also very important in achieving top search engine rankings, getting links from only low quality websites will make the search engines keep more eyes on you, because it is related to a blackhat practice in which a user create multiple blogs and tries to make them link to a particular website. Try to get links from established websites in your niche, also try to get links from educational, government and military sites as this tends to make your website more of an authority to the search engines.

CONSISTENCY

The consistency of the links you get to your website is also very important, it wouldn’t be a good option to build 100 links on day 1 and then change it to 10 on day 2 neither will it also be a good option to build 10 links on day 1 and 100 links on day 2, try to build links with consistency, try as much as possible to make sure all your links are of the same number each day and if you want to increase the number of links make sure it is a gradual process.


Above all, try to get backlinks from relevant and authority sites most especially in your niche, be consistent in doing this and in a little period of time you will see an increase in your search engine rankings and in organic search traffic.