Why Reputation Management is Good for Branding
Your
company's
reputation
is
very
important
because
in
it
the
future
success
of
your
business
depends.
Whether
your
current
customers
will
continue
to
patronize
your
products
or
probable
customers
will
become
your
regular
clients
will
be
based
on
the
reputation
of
your
company.
To
ensure
that
the
reputation
of
their
business
will
be
highly
monitored
and
taken
care
of,
they build a
Reputation
Management.
It
is
a
process
in
which
the
tracking
of
an
entity's
action
so
as
the
opinion
of
other
entities
and
taking
actions
to
the
reports
gathered
to
create 'feedback loop'. These entities may be people, animals, materials and even locations. Tracking these entities may be through statistical analysis and word-of-mouth.
Today,
because
of
advance
technology,
Reputation
management
is
made
easy.
Reputation
management
systems
were
developed
to
analyze
complex
data
to
produce
reputation
report.
These
systems
automate
the
process
in
determining
the
trustworthiness,
this
includes
interpersonal
relationships,
stock
markets,
international,
diplomacy.
This
also
includes
different
communication
in
sports
and
public
relations.
Public
relations
industry
is
where
a
reputation
management
specialized.
Another
important
function
of
a
reputation
management
is
to
make
the
information
about
a
certain
individual,
organization
or
business
accessible
to
the
public
and
making
sure
that
these
information
are
authentic,
accurate
and
up-
to-
date.
Another form of
reputation management
system is the ORM
or Online Reputation
Management. This online
reputation management
involves the controlling,
addressing or extenuating
SERPs or Search Engine
Result Pages. The primary
objective of Online
Reputation Management
is to track the
contents written on
the Internet everything
about the client then
using sophisticated techniques
in promoting neutral and
positive contents online
or offline. While doing
this, ORM is also
hiding the links in
which the sponsors do
not want to show whenever
their name is searched.
These sponsors may be
an individual or businesses.
ORM takes care of the prevention and repair of online reputation threats that may occur over the online community. It also aims to produce an environment with positiv results and lessen the negative posts off the search engine result pages.
Online
Reputation
Management
uses
many
techniques
to
do
its
functions.
The
most
common
technique
is
through
the
use
of creating new contents that can be posted in different social web sphere such as blogs, forums, and social networking sites. Promoting existing positive content and building social profiles , and making personal domain names are also used. User- created contents like blog and blog comments and also professional journalism is also highly monitored including cosumer reviews and traditional websites. Some are requesting website manageers to remove contents that are negative.
An immediate response to the public criticism is a proactive approach which is also highly effective. An unannounced changes of products or features that has been based from the comments of the cutomers and writing positive comments and responses is also effective.
Reputation management should not be set aside nor forgotten. Since most marketing techniques were developed based on how search engines work, knowledge in Search Engine Optimization or SEO is necessary and that includes your Online Reputation Management.
Tags: INTERNET, online reputation management, reputation management
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