Why do you think online marketing strategies fail? Some people think that it's because of management incapability and others think that uncontrollable factors caused it. Well, online marketing strategies don't really mean to fail - they just do whether you like it or not. It might be because of the factors that went out of control or the lack of robust campaign backup.

There are infinite possibilities that may lead to the failure marketing strategies - it's an endless task to know why and when things go wrong. Companies may dig into this vortex and try to understand the cause of failure. 

Here are some of the reasons why online marketing strategies fail:

Operating without Specific Plans and Clear Goals
A serious plan of attack will allow your company to grow online. Without it, there's no reason why you should start your online business in the first place. Many things revolve around online marketing so you need yourself to be updated and keep your actions recorded most of the time.
Prior to you campaign, you need to have the knowledge of how the web works. If you don't know how search engine works - you will just waste your time and worse - your money! Your goals are also very important in your online marketing strategies - try to ask yourself if your online strategy is good enough to reach your goals. Whatever your goals are, your website needs to work that complements your marketing goals.

No Dedication and Patience
Your passion for marketing is a must if you want to market your business on the web. You have to allow your strategy to evolve and morph in order for a web strategy to work - online marketing requires changes along the way and your passion will help you a lot in finding new ways to have your target web traffic.

Patience is one of the most important things any businessman needs to market their brands/businesses online. The information highway is a very busy place and every day, people around the world create billions of pages/contents which require patience to reach out.

Crappy Website and Lack of Resources
A well built website is a must if you are going to spend time and resource on a comprehensive marketing strategy. A badly created website will only waste your time and resources - it might get the traffic that you want but the website will leave your traffic clueless about what to do and what's being offered. The last thing that causes a marketing strategy to fail is the lack of resources (if you are going to shoot for the stars, make sure you have enough power/fuel to execute everything properly in a consistent manner).