First Social Media Day in Cebu
This year, Cebu will be joining the annual Social Media Day which is lauched by Mashable three years ago. This event will be a venue of the top social media practitioners, top bloggers and top people who excel in their chosen fields in the world wide web.
The recently concluded Social Media Day will not be a success without the participation and support of our major sponsors,Mactan Isla Resort and Spa | Cebu Tech Jobs | Pinoy Great Deals | Sun Cellular | Globe Tatt Awards | Smart Communications | PR Works | Diamond Suites and Residences | iTravel iExplore Tours and Services | Krispy Kreme | Lenddo | JY Gonzalez and Partners | Marc Louie Photography.
A big thanks also to Social Media Day's Online Media Partners, Third Team Media | RLCOMM International | TekWorx Mobile and Web Services. And Offline Media Partners, Sunstar Cebu | Cebu Daily News | Freeman
Kudos to you guys for making Cebu's first Social Media Day a BIG SUCCESS.
Full event details here
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Why Social Media Is the New Gallery For Artists
If you are an artist, whether you're a professional who's been doing this for years or an amateur who's just starting out, it's important to understand where the new art scene is at: Facebook photo galleries.
You may not think that the smaller size of Facebook photos does your work justice; you may believe that the only way to see your work is at full size, in person, preferably, but a high definition photograph will do in the meantime.
Unfortunately, that's not where the world is at right now. In the past, there were artists who stole the scene and became the center of attention the world over, who would be worshiped and admired by the art crowd at large and their work was truly appreciated to its fullest. Times have changed.
Instant Gratification
A number of factors including the internet and reality television have led to an interesting statistic: One in four young girls think that they're going to grow up to be famous. This is merely a sign of the times. Anybody can go on the internet and post a video of them singing, of a comedy sketch they did with their friends. They can post the comics they've been drawing or their short stories, and here's the thing: Everybody is so wrapped up in their own quest for fame and success that there's not that much of a captive audience left.
Everybody who you show your work to, especially if you fraternize online with other artist types, is going to be so busy with their own work that they're not always going to have time to visit some gallery show you're doing, even if it's in driving distance. They won't have time to visit your website and look at every single piece you've done in rich, HD detail.
The Golden Rule of The Internet: Everybody is Busy
The way to appeal to a crowd that is always busy is to never waste their time. Waste their time and they'll unfriend you, unfollow you and cut your website off of their RSS feed. Here is an interesting article about 10 tips on how to boost your local network.
One way to appeal to people through social media is to offer a version of your new painting or comic or drawing that they can click on and see right in Facebook or load up from Twitter and then link to a high definition version that they can look at if they have the time.
You Have To Compromise
The bottom line, though, is that you're going to have to compromise. People barely have enough time as it is for their own problems, let alone taking time out of their day to look over all of your work and tell you what they think. You need to make it easy on them, and making it easy on them sometimes means making hard decisions such as scaling a gorgeous landscape painting down.
On the upside, while the internet may be a noisy and confusing place at times, everybody has a chance to talk. If you find the right social circles on Facebook you can get your work in front of people who can get you a wider audience, other artists who can turn their people on to you, agents and gallery curators and so on.
The thing that you need to understand in order to make the most of social media as an art gallery is that it's not really an art show anymore, it's a conversation. There's a back and forth now. In the past, a person would say of a great artist "(S)he really speaks to me," but today, a great artist doesn't speak to their audience, (s)he speaks with them.
If you are interested in bonsai tree art or just bonsai trees in general, you should visit the Bonsai Tree Gardener Blog for informative guides and tips.
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Social Media Marketing – Business Boosting Tool
Social Media Marketing is the biggest platform to drive online business successfully utilizing basic elements of blogging. If you carefully monitor online communities like that of Twitter or blogs, you can pick up instant response from your site visitors. Media exposure navigates appropriate milieu in order to accomplish demographic targets of business. It also advertises marketing position of competitive brand to enhance its value for clients highlighting its appealing features. You can setup your account on Twitter or Facebook relying upon marketing strategies of social media.
If you are ignorant of media marketing procedure, you should not worry about it because professional marketing services are dazzling source of required information. Well, business owners create social accounts in order to establish an interaction with instant responding bloggers. Formulated social enterprising strategies efficiently restore cost-effective global infrastructure to maintain integrated internet marketing following international media platform. You can produce considerable outcome through customer-based prospective approach of SMM.
Internationally recognized sites are becoming popular among hundreds of individuals due to heart touching Social Media Marketing. No doubt, it is a dwelling podium that attests smaller enterprises contributing dazzling enhancement in the ratio of your website traffic. Its low-priced services retain capacity to bring success within minimum investment and provide you easy access to online networking. You can increase ever-selling product revenue involving strategic campaign whilst updated regular posts, discussion forums, online directory submission, and many more.
Social marketing has become essential to launch business products in advanced market of this competitive age. Social sites acquire low charges as compare to traditional or digital marketing. Through specific media marketing audience don’t have to face irritating or annoying ads as it presents product advertisement in impressive way. Passionate contribution of media marketing plays vital role for the benefits of business community that yearns for satisfied traffic gratifying online clients. Social Media Marketing offers rent-free advertising sites to sustain internet marketing as an effective business tool.
You can increase the rank of your launched site making it compatible with the specifications of your clients. Main purpose of media marketing is to create tweets, relevant content, and creative posts in order to increase controversial response from ever-increasing traffic of your site. Valuable marketing packages resolve your marketing issues without any delay enabling your site visitors to manage sharing, installing, or posting their demands for your business products.
You can promote your business commodities in diverse ways and attract loyal customers through its innovative marketing techniques. You may enjoy influential approach through communication that presents promotional schemes for the maintenance of constructive gizmo. Experienced as well as initial business persons can never ignore the vivacity of Social Media Marketing considering it as progressively acknowledged tool for business. Web services of recommended media marketing are praiseworthy due to their advertising support or site ranking aptitude.
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SEO TIPS
LINK DEVELOPMENT:
BUILDING LINKS THAT MATTER
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Gone are the days when adding multiple links from any website would immediately bump your own site to the top of search engine results pages (SERPs). Today, Google and other SEO-centric search engines (like Blekko) are spending a fair amount of time and resources figuring out the differences between an organic or natural link and those links that have been “built”. SEOs need to adapt. Link development — the practice of building deep links — is the new link building.The Basics of Link Development
Link development is not the same as link building. Unlike traditional practices of acquiring links — any links — by whatever means necessary, link development is based on strategy to build organic backlink growth.
Developing links of the highest quality (and best value to search engines) requires that we follow some basic guidelines
1. Site placement matters
- Links that are part of the content are more valuable than footer links or blog roll links.
- Links on the left side of a Web page (believed to be indexed first) are more influential than those on the right side.
2. Anchor text
- Blekko CEO Rich Skrenta recently said that one of the factors search engines can most easily detect is anchor text frequency. Constantly link building for one or two keywords and using those terms repeatedly in anchor text will set off red flags with the search engines as non-organic link building
3. No-Follow/Do-Follow Blog comments
- Spammy blog comments are simply a waste of time.
- However, if your vertical is heavily influenced by blogs (fashion, tech gadgets), it is beneficial to engage with these blogs as an enthusiastic user and consumer. Do this regardless of whether the links that point to your site are follow or no-follow. The cumulative effect of participation will benefit your brand and SEO efforts.
Powerful Link Development Techniques
Now that we have a grip on a few basic but essential link development techniques, it’s time to look at some ways to build highly valuable links through more intricate means. The following tactics might take a little more
effort, but they will provide extreme value now and for a long time to come.
1. Building widgets
Building useful widgets is a powerful link development technique. However, it’s a tough nut to crack. Creating a widget is simple. Getting mass adoption is much tougher. Make sure the widget has a strong value proposition — strong enough for hundreds and thousands of other owners to add to their own websites. In the age of niche advertising options remember that you are competing for website real-estate with the likes of Google AdSense and a plethora of different retargeting/remarketing display advertising agencies offering anywhere between $0.50 - $5 CPCs.
Here are a couple of examples of widgets that have had great success in being adopted.
- Bizrate provides e-commerce websites with a “stamp of approval”, which helps with onpage conversions. According to Open Site Explorer, 50 percent of Bizrate’s backlinks are attributable to the widget.
- The Yelp Review Widget provides small and local businesses with quality, trusted third-party content, including a map to the business’ location. Many businesses use the Yelp widget to add legitimacy to their brand and functionality for users.
2. Infographics
- Infographics are a great way to develop topically relevant links to your website. The sole purpose of the infographic should be to create viral-worthy content and gain user adoption. Of course, to succeed, the infographic must be useful and/or entertaining.
Tracking/Reporting
Tracking your link development process is extremely important — you are driving blind without measurement. Tracking SEO campaigns will help you put a finger on which strategies are working versus those that are not. You can then double your efforts the winning strategies for even greater link development. Here are some
ways of tracking your link graph
1. Google Webmaster Open Site Explorer (http://opensiteexplorer.com)
Open Site Explorer is a robust tool (if you use the API) that gives insight into your site’s link graph, anchor text distribution and trustrank.
- Link Graph: You can plot your very own link graph by tracking changes on Open Site Explorer’s “external followed links”. By plotting the number of links that point to your site each week you can keep a close watch on your link graph.
- Anchor Text Distribution: This metric helps with competitive sizing. You can compare the amount of keyword-specific anchor texts that are pointing to your competitor versus your own site. Although anchor text volume is not the only ranking factor, it helps benchmark yourself against the competition.
2. Google Webmaster
The Google Webmaster Tool has come a long way since it started — it now offers day-by-day updates on your site’s health, internal and external links, keyword ranking, visits and click-through data. This is extremely powerful data for all SEOs.
Some of the most useful features are:
- Monitor internal links
- Monitor external links
- Evaluate site performance
- Project traffic/revenue based on search query analysis
- Track duplicate Title/Meta Tags
- Track crawl errors
- Submit sitemaps
Out the features above, my personal favorite is the Search Query Analysis. This tool can be used to predict the effect of increasing a keyword’s rank, on traffic and even revenue. Overall, link building as you knew it has changed. As SEOs, we must evolve and adapt with the practice of link development. Building value and not just volume will provide sustainable SEO practices and — most important — relevancy, in both the virtual eyes of the search engines and with our users, who are increasingly influencing SEO.
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Prashant Puri
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Local Search Profile Optimization
Not only are local listings gaining valuable real estate on the search results pages, locally focused websites are appearing with more frequency for nonspecific search phrases as well, thanks in part to Google Instant and the real-time nature of today’s Web. So what can you do to leverage this growth?
Hopefully you have already
1) claimed your business listing and/or submitted your website to online services like Google Places and Yelp, among the many others,
2) promoted your website and brand on social destinations like Facebook and Twitter, and
3) become involved with location-aware applications like Foursquare and Gowalla.
All of these channels present excellent ways of getting local search traffic to your website. But often overlooked are the factors that influence how profile pages from these Web services are returned to users. Actively optimizing local search profiles improves search engine rankings and the chances that your website will appear in the first few positions on local query results.
About Profile Optimization
While not technically a page on your website, claiming and validating local listings on Google, Bing and Yahoo! can drive high-quality, targeted traffic and help your site rank higher within local search results. While unclaimed local listings can sometimes outrank claimed local listings, it is still vital to claim your profiles as it gives you complete control of what is displayed to users and prevents someone else from claiming your listings (and reputation).
Here are the major ranking factors to consider when building your local search engine pages:
Location (Address): Does your business address need to be in the actual city of the search query to rank? For the most part, yes, particularly if you are located in a large city. There are some exceptions for smaller towns — if there are not enough matches then the search engine may take results from neighboring towns. But your business’ physical location is a major ranking factor when it comes to local search. Make sure to include as much information as possible, including longitudinal and latitudinal data.
Business Category: Make sure your business is categorized correctly — if secondary category choices are available, select a few over time to see which ones positively influence your position and traffic.
Business Name: Consider your business name the "title" Tag of your local profile listing. When you have a keyword(s) in your business name it will help improve ranking, but it is not necessary (or advised) to saturate the listings with keywords. For example, if you own a hamburger restaurant named Chuck’s and your local listing displays only “Chuck’s”, consider changing the listing to “Chuck’s Hamburger Restaurant”. Many people will use the keywords “hamburger restaurant” to search for your business.
Citations: Citations are when your business is mentioned (but not necessarily linked to) elsewhere on the Web. Citations are like links, in that the more you have the better. Citations build trust with the search engines and give you a boost when it comes to ranking, especially with Google Maps. You can see your citations on your Google Places page under “What people are saying about”. Check out the competition and make sure you make an attempt to get citations from the same or related sources.
Reviews and Ratings: Not only will good reviews and ratings have a positive effect on your local listing ranking, it will also help the click-through rate of your listing. Encourage existing clientele to submit reviews and ratings and reward them when they do.
Complete Profiles: Take time to fill out your local business profile pages completely. Add business hours, payment options and craft a well-written description of your business. Even add pictures and videos if you have them. Also, be sure that the information on your local listing pages is consistent across all directories.
Remember to claim and submit your website to the primary local providers and test different profile information combinations to see what influences return list position and website traffic. While often tedious to complete and validate (and for some, to create unique landing pages for each business location), these efforts will more than pay for themselves in the form of quality local traffic.
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Credits
Dante A. Monteverde
http://www.spiderbait.com
http://www.websitemagazine.com
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LINKBUILDING TIPS
To make this linkbuilding total I suggest you Google for relevant blogs to post a comment on, you can do this by Googling: "keyword" "blog". If you get tons of results attempt to select the ones rich in PR, you can figure out the high PR while watching page when you set up SEOquake plugin for mozilla firefox. Just google for this.
Sidenote: When you submit to post directory's and blogs I recommend you write a good 500+ word article yourself or even if your not a excellent writer, same like me, then you can buy one online for $5 up and obtain yourself a good spinner to spin all of them a 100 times.
Sidenote: When you submit to post directory's and blogs I recommend you write a good 500+ word article yourself or even if your not a excellent writer, same like me, then you can buy one online for $5 up and obtain yourself a good spinner to spin all of them a 100 times.
ARTICLE DIRECTORYS
2 links
1 to your Website
1 to your Article
Suite101.com - PR 7
EzineAricles.com - PR 6
Buzzle.com - PR 6
Isnare.com - PR 6
Americanchronicle.com - PR 6
Selfgrowth.com - PR 6
Webpronews.com - PR 6
articlebase.com - PR 6
Helium.com - PR 6
Searchwarp.com - PR 5
Articlecity.com - PR 5
Ideamarketers.com - PR 5
Articlesnatch.com - PR 5
Site-reference.com - PR 5
ArticleAlley.com - PR 5
Web-sorce.net - PR 5
Thewhir.com - PR 5
Articledashboard.com - PR 5
Goarticles.com - PR 4
Submityourarticle.com - PR 4
ArticlesFactory.com - PR 4
ArticleSet.com - PR 3
BLOG SITES
2 links
1 to your Website
1 to your Article in Article Directory
Knol.Google.com – PR 10
facebook.com - PR 10
wordpress.com - PR 9
Squidoo.com – PR 8
Webs.com – PR 8
Friendster.com – PR 8
Plurk.com – PR 8
Ning.com – PR 8
blogs.myspace.com - PR 8
Vox.com – PR 8
LiveJournal.com – PR 8
Blogger.com – PR 7
Quizilla.com – PR 7
Tripod.Lycos.com – PR 7
Blogpulse.com - PR 7
Zoho.com – PR 7
Multiply.com – PR 7
Hi5.com – PR 7
Bebo.com – PR 7
Jimdo.com – PR 7
Xanga.com - PR 7
Zimbio.com – PR 6
HubPages.com – PR 6
SOCIAL BOOKMARK SITES
1 link to your website
(might be a good idea to ping them)
digg.com - PR 8
buzz.yahoo.com - PR 8
twitter.com - PR 8
del.icio.us - PR 8
slashdot.org - PR 8
excite.com - PR 8
mixx.com - PR 8
stumbleupon.com - PR 8
newsvine.com - PR 8
mister-wong.com - PR 8
fark.com - PR 8
yigg.de - PR 7
ma.gnolia.com/ - PR 7
blinklist.com - PR 7
de.lirio.us - PR 7
diigo.com - PR 7
bibsonomy.org - PR 7
reddit.com - PR 7
delicious.com - PR 7
simpy.com - PR 6
blogmemes.net - PR 6
oneview.com - PR 6
Gather.com – PR 6
tweetmeme.com - PR 6
netvouz.com - PR 6
clipmarks.com - PR 5
backflip.com - PR 5
blogmarks.net - PR 5
a1-webmarks.com - PR 5
weblinkr.com - PR 5
fwisp.com - PR 5
sitejot.com - PR 5
unalog.com - PR 5
So when anyone add a couple of high Public realtions relevant blog comments I know your website can rise to the top with the results.
Of course it's a lot of work but it's well worth it!
Enjoy it!
Enjoy it!
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Benefits of Business Blogging
Businesses are now conducted both on-line and offline; but, a lot of and additional businesses have on-line sites thus that they will reach the way corners of the world. Several online businesses became successful and profitable and one secret's through web blogging.
Business blogging is changing into a necessity these days especially for online businesses. If you'll combine blogging with other keys to company success, your online company will carry on with the intense competition online.
If you want your business enterprise to become successful in the future, you have to learn the way to blog. You don’t want to hire the services of alternative bloggers as a result of you'll be able to blog yourself. By being your company’s personal blogger, you'll save money.
Rather than hiring bloggers to blog regarding your business, you can do it yourself and use the saved money to finance other expenses of the company. Several company house owners are into blogging because they will derive several edges from blogging. If others can do it, then why can’t you? Here are some of the advantages that your business will derive from blogging.
There are various kinds of businesses. If you would like to establish your company's name, you'll use blogging. Except for that, you'll familiarize your prospective customers regarding your explicit business enterprise. If your customers will connect with your business effectively, they can be additional interested to try to to company with you.
The businnes commerce is huge and your emerging business is similar to a tiny dot. Through the use of effective business web blogging, you can turn that tiny dot into a massive and marked one.
If you want your business to make some noise on-line, you want to learn how to blog. Many people are currently reading blogs everyday and so you can expect that your business’ web site will have a lot of traffic. Blog readers often pass links to their friends, relatives, and loved ones. If you post fascinating blogs, your link can be passed on to others. You'll gain additional customers by having your link passed from one individual to another. Whenever you post business blogs, you have to catch the attention and interest of your readers and subscribers.
If you’re able to post effective blogs online, you'll be able to additionally enhance your website’s standing in search engines. If you’re among the simplest searches on-line, your business will have higher possibilities of success. Several people organize researches on-line and if your business is among the high searches, more traffic will come to your site.
With a lot of readers visiting and reading your business blogs, you'll be able to expect more customers to decision you up and place orders or obtain their required services. Hence, your business will surely generate colossal profits if you keep on blogging regularly.
If you’re thinking to put up an online based business, you must first find out how to blog. Web blogging isn't that difficult. You'll notice your required blogging resources online by conducting a bit of research. Once you’ve gathered all of your needed data, you'll begin posting blogs.
Your website should conjointly be easy to use. Clients and readers must be able to manipulate with no hassles within the pages in your blog page. This means, more internet users will go to your website repeatedly and they will even advocate your business’ website to different individuals they know.
For a successful and profitable on-line company, strive business blogging. The advantages are endless, thus why not attempt web blogging?
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