What is a Search Engine Marketing Firm
Well, it does. Search engine marketing firm are responsible with internet marketing to help website promotion which results to increase the visibility of a website. More visibility for a business means more income. This visibility is measured by way of checking through search engines. Search engine marketing firm does this through use of paid ads, paid inclusion and also contextual advertising. Basically, these company would offer their services to promote websites through niche site creation, search engine optimization (they have different packages available), article writing and even personal branding. All these are paid by the website who wants to be on top of the search engine so as to promote their business to the market.
You may have heard about these firms already, it’s just that you may not have words to describe them or you are clueless that they are actually a company doing business in advertising. Search engine marketing firm that are well known to most of us are Yahoo! Search Marketing (be careful not to lose the exclamation mark after the word Yahoo.), Microsoft adCenter and of course, Google Adwords. We have these entire firm names around us for sometimes just that we are never aware that they are these kinds of firms.
Due to complexities that are involved in dealing with these kinds of firms, secondary “search engine marketing firm” came into the picture. These are independent companies are apart from the 3 giant firms I have mentioned earlier, but they play as middle men between companies who want to advertise their website and the giant companies responsible for search engine marketing. These middle player actually makes the life of the marketing the website a lot easier for the paying companies.
These kinds of activities in the World Wide Web have never existed without any controversy. The Consumer Reports Webwatch has been on the lookout for several years in order to spot any abnormality in advertising and at the same time to protect the end user who is none other than the innocent public. As a result, paid search advertising has been required to be disclosed by every websites at all times.
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Effective Link Building Tips
Link building is a Search Engine Optimization Process and it is one of the most important factors for achieving top search engine rankings. When building links to your website, there are what you are supposed to do and what you are not supposed to do in order to achieve high search engine rankings. It is also important to know that link building includes both on page and off page linking.
RELEVANCYRelevancy is a very important factor to consider when trying to acquire backlinks for your website, even though quality links from unrelated websites can help increase your website authority, links from relevant websites tend to help you easily rank better as it let the search engines know that you are in the same category with the website.
ANCHOR TEXT
Usage of anchor text is very important in achieving High Search engine rankings, If you could have the right amount of backlinks using the anchor text of your choice, then you can easily rank for a keyword without you having it’s traces on your website. Try as much as possible to also use variation of anchor text when building links to your website, if you use “home work” today, then use “work home” tomorrow. This is really important because it makes the search engines trust you and your site will not look like a spam site.DEEP LINKING
It is important to consider deep linking to internal pages of your website using your desired keywords, it is not a good practice to focus all your link building efforts to your homepage only but also to other relevant pages on your website. Deep linking also helps a very old page of a particular websites; it notifies the search engines of the pages and also makes them think the page is still relevant thereby increasing it ranks in the Search Engine Ranking Position (SERP). A good idea is to try to get a minimum of 5-15 links to every pages of your website and within a short period of time the inner pages of your website will begin to rank for various long tail keywords.AUTHORITYThe authority of the website or page linking to you is also very important in achieving top search engine rankings, getting links from only low quality websites will make the search engines keep more eyes on you, because it is related to a blackhat practice in which a user create multiple blogs and tries to make them link to a particular website. Try to get links from established websites in your niche, also try to get links from educational, government and military sites as this tends to make your website more of an authority to the search engines.
CONSISTENCYThe consistency of the links you get to your website is also very important, it wouldn’t be a good option to build 100 links on day 1 and then change it to 10 on day 2 neither will it also be a good option to build 10 links on day 1 and 100 links on day 2, try to build links with consistency, try as much as possible to make sure all your links are of the same number each day and if you want to increase the number of links make sure it is a gradual process.
Above all, try to get backlinks from relevant and authority sites most especially in your niche, be consistent in doing this and in a little period of time you will see an increase in your search engine rankings and in organic search traffic.
SOURCE: ShoutMeLoud
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SEO TIPS
LINK DEVELOPMENT:
BUILDING LINKS THAT MATTER
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Gone are the days when adding multiple links from any website would immediately bump your own site to the top of search engine results pages (SERPs). Today, Google and other SEO-centric search engines (like Blekko) are spending a fair amount of time and resources figuring out the differences between an organic or natural link and those links that have been “built”. SEOs need to adapt. Link development — the practice of building deep links — is the new link building.The Basics of Link Development
Link development is not the same as link building. Unlike traditional practices of acquiring links — any links — by whatever means necessary, link development is based on strategy to build organic backlink growth.
Developing links of the highest quality (and best value to search engines) requires that we follow some basic guidelines
1. Site placement matters
- Links that are part of the content are more valuable than footer links or blog roll links.
- Links on the left side of a Web page (believed to be indexed first) are more influential than those on the right side.
2. Anchor text
- Blekko CEO Rich Skrenta recently said that one of the factors search engines can most easily detect is anchor text frequency. Constantly link building for one or two keywords and using those terms repeatedly in anchor text will set off red flags with the search engines as non-organic link building
3. No-Follow/Do-Follow Blog comments
- Spammy blog comments are simply a waste of time.
- However, if your vertical is heavily influenced by blogs (fashion, tech gadgets), it is beneficial to engage with these blogs as an enthusiastic user and consumer. Do this regardless of whether the links that point to your site are follow or no-follow. The cumulative effect of participation will benefit your brand and SEO efforts.
Powerful Link Development Techniques
Now that we have a grip on a few basic but essential link development techniques, it’s time to look at some ways to build highly valuable links through more intricate means. The following tactics might take a little more
effort, but they will provide extreme value now and for a long time to come.
1. Building widgets
Building useful widgets is a powerful link development technique. However, it’s a tough nut to crack. Creating a widget is simple. Getting mass adoption is much tougher. Make sure the widget has a strong value proposition — strong enough for hundreds and thousands of other owners to add to their own websites. In the age of niche advertising options remember that you are competing for website real-estate with the likes of Google AdSense and a plethora of different retargeting/remarketing display advertising agencies offering anywhere between $0.50 - $5 CPCs.
Here are a couple of examples of widgets that have had great success in being adopted.
- Bizrate provides e-commerce websites with a “stamp of approval”, which helps with onpage conversions. According to Open Site Explorer, 50 percent of Bizrate’s backlinks are attributable to the widget.
- The Yelp Review Widget provides small and local businesses with quality, trusted third-party content, including a map to the business’ location. Many businesses use the Yelp widget to add legitimacy to their brand and functionality for users.
2. Infographics
- Infographics are a great way to develop topically relevant links to your website. The sole purpose of the infographic should be to create viral-worthy content and gain user adoption. Of course, to succeed, the infographic must be useful and/or entertaining.
Tracking/Reporting
Tracking your link development process is extremely important — you are driving blind without measurement. Tracking SEO campaigns will help you put a finger on which strategies are working versus those that are not. You can then double your efforts the winning strategies for even greater link development. Here are some
ways of tracking your link graph
1. Google Webmaster Open Site Explorer (http://opensiteexplorer.com)
Open Site Explorer is a robust tool (if you use the API) that gives insight into your site’s link graph, anchor text distribution and trustrank.
- Link Graph: You can plot your very own link graph by tracking changes on Open Site Explorer’s “external followed links”. By plotting the number of links that point to your site each week you can keep a close watch on your link graph.
- Anchor Text Distribution: This metric helps with competitive sizing. You can compare the amount of keyword-specific anchor texts that are pointing to your competitor versus your own site. Although anchor text volume is not the only ranking factor, it helps benchmark yourself against the competition.
2. Google Webmaster
The Google Webmaster Tool has come a long way since it started — it now offers day-by-day updates on your site’s health, internal and external links, keyword ranking, visits and click-through data. This is extremely powerful data for all SEOs.
Some of the most useful features are:
- Monitor internal links
- Monitor external links
- Evaluate site performance
- Project traffic/revenue based on search query analysis
- Track duplicate Title/Meta Tags
- Track crawl errors
- Submit sitemaps
Out the features above, my personal favorite is the Search Query Analysis. This tool can be used to predict the effect of increasing a keyword’s rank, on traffic and even revenue. Overall, link building as you knew it has changed. As SEOs, we must evolve and adapt with the practice of link development. Building value and not just volume will provide sustainable SEO practices and — most important — relevancy, in both the virtual eyes of the search engines and with our users, who are increasingly influencing SEO.
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Prashant Puri
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Local Search Profile Optimization
Not only are local listings gaining valuable real estate on the search results pages, locally focused websites are appearing with more frequency for nonspecific search phrases as well, thanks in part to Google Instant and the real-time nature of today’s Web. So what can you do to leverage this growth?
Hopefully you have already
1) claimed your business listing and/or submitted your website to online services like Google Places and Yelp, among the many others,
2) promoted your website and brand on social destinations like Facebook and Twitter, and
3) become involved with location-aware applications like Foursquare and Gowalla.
All of these channels present excellent ways of getting local search traffic to your website. But often overlooked are the factors that influence how profile pages from these Web services are returned to users. Actively optimizing local search profiles improves search engine rankings and the chances that your website will appear in the first few positions on local query results.
About Profile Optimization
While not technically a page on your website, claiming and validating local listings on Google, Bing and Yahoo! can drive high-quality, targeted traffic and help your site rank higher within local search results. While unclaimed local listings can sometimes outrank claimed local listings, it is still vital to claim your profiles as it gives you complete control of what is displayed to users and prevents someone else from claiming your listings (and reputation).
Here are the major ranking factors to consider when building your local search engine pages:
Location (Address): Does your business address need to be in the actual city of the search query to rank? For the most part, yes, particularly if you are located in a large city. There are some exceptions for smaller towns — if there are not enough matches then the search engine may take results from neighboring towns. But your business’ physical location is a major ranking factor when it comes to local search. Make sure to include as much information as possible, including longitudinal and latitudinal data.
Business Category: Make sure your business is categorized correctly — if secondary category choices are available, select a few over time to see which ones positively influence your position and traffic.
Business Name: Consider your business name the "title" Tag of your local profile listing. When you have a keyword(s) in your business name it will help improve ranking, but it is not necessary (or advised) to saturate the listings with keywords. For example, if you own a hamburger restaurant named Chuck’s and your local listing displays only “Chuck’s”, consider changing the listing to “Chuck’s Hamburger Restaurant”. Many people will use the keywords “hamburger restaurant” to search for your business.
Citations: Citations are when your business is mentioned (but not necessarily linked to) elsewhere on the Web. Citations are like links, in that the more you have the better. Citations build trust with the search engines and give you a boost when it comes to ranking, especially with Google Maps. You can see your citations on your Google Places page under “What people are saying about”. Check out the competition and make sure you make an attempt to get citations from the same or related sources.
Reviews and Ratings: Not only will good reviews and ratings have a positive effect on your local listing ranking, it will also help the click-through rate of your listing. Encourage existing clientele to submit reviews and ratings and reward them when they do.
Complete Profiles: Take time to fill out your local business profile pages completely. Add business hours, payment options and craft a well-written description of your business. Even add pictures and videos if you have them. Also, be sure that the information on your local listing pages is consistent across all directories.
Remember to claim and submit your website to the primary local providers and test different profile information combinations to see what influences return list position and website traffic. While often tedious to complete and validate (and for some, to create unique landing pages for each business location), these efforts will more than pay for themselves in the form of quality local traffic.
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Credits
Dante A. Monteverde
http://www.spiderbait.com
http://www.websitemagazine.com
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LINKBUILDING TIPS
To make this linkbuilding total I suggest you Google for relevant blogs to post a comment on, you can do this by Googling: "keyword" "blog". If you get tons of results attempt to select the ones rich in PR, you can figure out the high PR while watching page when you set up SEOquake plugin for mozilla firefox. Just google for this.
Sidenote: When you submit to post directory's and blogs I recommend you write a good 500+ word article yourself or even if your not a excellent writer, same like me, then you can buy one online for $5 up and obtain yourself a good spinner to spin all of them a 100 times.
Sidenote: When you submit to post directory's and blogs I recommend you write a good 500+ word article yourself or even if your not a excellent writer, same like me, then you can buy one online for $5 up and obtain yourself a good spinner to spin all of them a 100 times.
ARTICLE DIRECTORYS
2 links
1 to your Website
1 to your Article
Suite101.com - PR 7
EzineAricles.com - PR 6
Buzzle.com - PR 6
Isnare.com - PR 6
Americanchronicle.com - PR 6
Selfgrowth.com - PR 6
Webpronews.com - PR 6
articlebase.com - PR 6
Helium.com - PR 6
Searchwarp.com - PR 5
Articlecity.com - PR 5
Ideamarketers.com - PR 5
Articlesnatch.com - PR 5
Site-reference.com - PR 5
ArticleAlley.com - PR 5
Web-sorce.net - PR 5
Thewhir.com - PR 5
Articledashboard.com - PR 5
Goarticles.com - PR 4
Submityourarticle.com - PR 4
ArticlesFactory.com - PR 4
ArticleSet.com - PR 3
BLOG SITES
2 links
1 to your Website
1 to your Article in Article Directory
Knol.Google.com – PR 10
facebook.com - PR 10
wordpress.com - PR 9
Squidoo.com – PR 8
Webs.com – PR 8
Friendster.com – PR 8
Plurk.com – PR 8
Ning.com – PR 8
blogs.myspace.com - PR 8
Vox.com – PR 8
LiveJournal.com – PR 8
Blogger.com – PR 7
Quizilla.com – PR 7
Tripod.Lycos.com – PR 7
Blogpulse.com - PR 7
Zoho.com – PR 7
Multiply.com – PR 7
Hi5.com – PR 7
Bebo.com – PR 7
Jimdo.com – PR 7
Xanga.com - PR 7
Zimbio.com – PR 6
HubPages.com – PR 6
SOCIAL BOOKMARK SITES
1 link to your website
(might be a good idea to ping them)
digg.com - PR 8
buzz.yahoo.com - PR 8
twitter.com - PR 8
del.icio.us - PR 8
slashdot.org - PR 8
excite.com - PR 8
mixx.com - PR 8
stumbleupon.com - PR 8
newsvine.com - PR 8
mister-wong.com - PR 8
fark.com - PR 8
yigg.de - PR 7
ma.gnolia.com/ - PR 7
blinklist.com - PR 7
de.lirio.us - PR 7
diigo.com - PR 7
bibsonomy.org - PR 7
reddit.com - PR 7
delicious.com - PR 7
simpy.com - PR 6
blogmemes.net - PR 6
oneview.com - PR 6
Gather.com – PR 6
tweetmeme.com - PR 6
netvouz.com - PR 6
clipmarks.com - PR 5
backflip.com - PR 5
blogmarks.net - PR 5
a1-webmarks.com - PR 5
weblinkr.com - PR 5
fwisp.com - PR 5
sitejot.com - PR 5
unalog.com - PR 5
So when anyone add a couple of high Public realtions relevant blog comments I know your website can rise to the top with the results.
Of course it's a lot of work but it's well worth it!
Enjoy it!
Enjoy it!
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