5:33 PM Posted By Herbert Kikoy
Marketing your website is the best way to enjoy increased exposure, higher profits and improved search engine ranking. There are many strategies you can employ to increase your online presence, and deciding on the right one can mean all of the difference in the success of your website.
Search Engine Optimization Techniques
There are several techniques that you can use to increase your website's visibility. Using these techniques consistently will man increased visibility through high search engine result page placement.
- Create Dynamic Content
The first step in increasing your online presence is to create content that your readers will love. Fill your site with news about your product, helpful tips and guides they can use. If your business is a pet shop, create a guide to hamster care and offer it for free on your site. If you are running a spa, create a free guide to winter skin care. Remember to offer information that your readers will want to share. Make sharing easy by including links to social media sharing sites.
- Get the Word Out
Blog postings, press releases and news articles will draw readers to your site and convert them to customers. SEO directory submission services will submit your content to multiple directories, making it available anywhere on the Web. Now your customers will be able to search and find your content easily. With directories, bloggers can pick up your content and post it on their own sites, increasing your visibility.
- Use Striking Images
The popularity of sites like Pinterest and Flickr simply underscore the popularity of images on the Web. Internet users have notoriously short attention spans, and images fulfill their need for instant gratification. Fill your page with pictures of your products and services and your readers will act as your personal marketing team. You will see images from your site popping up at Twitpics, in Facebook feeds and as Pinterest pins in no time. This is excellent exposure for your site and can increase your profits instantly.
When it comes to marketing your site online, consistency is key. By creating content that your readers will love and updating it constantly, you will attract both the attention of your readers and of the search engines. Submit your press releases and product news to article directories and get the most from your efforts. Marketing your products and services on the Web is the best way to enjoy high profits.
5:31 PM Posted By Herbert Kikoy
Choosing the right domain name for your new business is one of the most critical decisions you will make in developing an online presence. The right domain name will draw in customers from around the world and has the potential to make your product or service a household name. The wrong domain name, however, can leave you floating around in cyberspace with very little exposure.
Every small business owner understands the important of developing and maintaining an online presence in today's economy; it is almost essential for long-term success. Whether you choose article marketing, social media marketing, pay-per-click advertising or email marketing to draw in new customers, your domain name needs to reflect your business and be seamless for consumers entering your web address.
A vague domain name, such as your personal name, is never a good choice for a web address. Using your name does not tell potential visitors about your business or service, and potential clients may fail to recognize the intent and not visit your site as a result. You want to choose a domain name that reflects a portion of your business. If you sell handmade soaps, for example, incorporate the word soap into your domain name.
Very long domain names are also bad choices. Many new business owners tend to want to stuff a lot of words into one domain name. The more characters your domain name contains, the greater the risk that misspellings and misinterpretation of your site name will occur. If a potential visitor misspells a portion of your domain name, they may be routed to a competitor's site instead of yours. A very long domain name is also hard to read. While you may know what your site reads as, potential new customers may jumble up some or all of the words and elect to not visit as a result; keep your domain name short and to the point.
Whether you are starting a non-profit, need a simple .com domain, want to register a domain overseas or simply have questions about the registration process, a professional hosting and domain company can help steer you in the right direction. Network Solutions is an example of a professional company with years of domain registration experience. A division of Web.com, they have over 30 years of experience and three million customers under their belt. They can help you with everything from hosting to domain names.